We level the playing field — for free

Independent NYC
Colocation Advisory
Free To Clients - Provider Agnostic

Metro Colo Advisory is New York City’s independent colocation advisor. We represent you — not the data center. Our fee comes from the provider you choose, so our only job is finding you the best deal.

— No cost. No obligation. Response within 24 hours.

The Colocation Market Is Designed to Work Against You

When you contact a data center directly you’re walking into a negotiation where the other side has every advantage.

Their sales team knows exactly what everyone else in the market is paying. You don’t.
They know which terms are negotiable and which aren’t. You don’t.
They know where they have vacancy and how desperate they are to fill it. You don’t.

The result? Most NYC companies sign colocation contracts that are above market rate, and they have no idea.

It’s not because they’re unsophisticated. It’s because they were negotiating blind against professionals whose entire job is to close contracts at the best possible terms for their company.

Moving Off Cloud

Your AWS bill is growing faster than your business. You know colo might be the answer but you don't know where to start or who to trust

First Time Buying Colo

You're evaluating facilities with no benchmark data, no market context, and no way to know if what you're being quoted is fair.

Running AI or GPU Workloads

Cloud GPU costs are unsustainable at scale. Dedicated high-density infrastructure in NYC costs a fraction of equivalent AWS compute for stable inference workloads — and we'll show you the math for free.

Already In Colo

Your contract may be above market. Before your renewal locks in another 3-5 years at the same rate, find out what the market actually looks like right now.

Whichever situation you’re in — there’s a better way.

There's a Better Way — And It's Free

Metro Colo Advisory is New York City’s only independent colocation advisory firm built specifically for mid-market companies.

We work exclusively for you, not for Equinix, not for Digital Realty, not for any provider. Our job is to understand your specific requirements, benchmark them against the current NYC market, and come back with 2-3 options that genuinely fit your situation, with honest recommendations on which we’d choose and why.

Our fee is paid by whichever provider you ultimately choose. You pay nothing. Ever.

This isn’t a lead generation form that blasts your contact information to ten sales teams simultaneously. This is a real advisory relationship with someone who knows the NYC colocation market cold and has one goal, getting you the best possible deal.

Independent

We represent you. Not the data center.

Our recommendations are based entirely on what fits your requirements — not on who’s paying us the most.

NYC Specialist

We know every major facility in the Manhattan and tri-state market. Equinix NY4. 60 Hudson. 111 8th Avenue. 32 Avenue of the Americas. We know the pricing, the terms, and the trade-offs cold.

Genuinely Free

Our commission comes from the provider you choose as a standard part of their channel partner program. It doesn’t affect your pricing. It doesn’t come out of your budget. It is genuinely, completely free.

How It Works — Three Simple Steps

From first conversation to signed contract. We handle everything. You make the final call.

Step 1: Tell Us What You Need

Fill out our free assessment form. It takes about 60 seconds. Tell us your current setup, your power requirements, your timeline, and your compliance needs. The more you share the better we can match you — but even if you're not sure about the details we'll figure it out together on our first call.

Step 2: We Go To Work

We take your requirements across the entire NYC colocation market and come back within 72 hours with 2-3 options that genuinely fit your situation. Not a generic list. A curated shortlist with honest trade-offs explained and a clear recommendation on which we'd choose for your specific needs.

Step 3: You Choose — We Handle The Rest

You pick the option that makes sense for your business. We introduce you to the provider, stay involved through contract review to make sure the terms are fair, and make sure you don't sign anything that doesn't serve your interests. The provider pays our commission as a standard part of their channel partner program. You pay nothing.

You’re never obligated to choose any of the options we present. If none of them feel right we go back and find better ones. Our job isn’t done until you’re genuinely satisfied — or you’ve decided colocation isn’t the right move right now. Either outcome is fine with us.

Ready to see what the market looks like for your specific situation?

The NYC Colocation Market — And Why It Matters Right Now

The infrastructure decisions NYC companies make in the next 12-24 months will define their cost structure for the next decade. Here’s what the market looks like right now.

$250/kW+

True all-in colocation rate for mid-market NYC deployments in 2026 once power delivery, cross-connects, and services are factored in. Most published benchmarks cite only the base capacity rate — the real number is higher.

35%

Annual growth rate of AI inference workloads driving the highest-density colocation demand NYC has ever seen.

30–60%

Infrastructure cost reduction companies achieve when moving stable predictable workloads from AWS or Azure to dedicated colocation. The savings are real, for the right workloads.

3x

The rate of cloud repatriation has tripled since 2023 as enterprise IT leaders across financial services, healthcare, and fintech move stable workloads off public cloud. The economics have shifted, colocation now wins on cost, performance, and control.

New York City sits at the center of one of the most supply-constrained colocation markets in the world. Vacancy rates in primary NYC facilities have fallen to historic lows. Pricing is rising. And the window to lock in favorable long-term terms is narrowing every quarter.

At the same time the economics of public cloud are breaking down for companies with stable predictable workloads. The companies moving fastest right now — benchmarking their current contracts, modeling the cloud vs colo math, locking in 3-5 year deals before rates climb further — are the ones who will look back in three years and realize they made one of the best infrastructure decisions of the decade.

Metro Colo Advisory exists to make sure mid-market NYC companies are on the right side of that decision.

Find out where you stand in the current market.

Built For NYC's Mid-Market — Across Every Industry That Runs On Infrastructure

Whether you’re a hedge fund that needs sub-millisecond latency to the exchanges or a healthcare system that can’t compromise on HIPAA compliance — we know your world and we know which facilities serve it best.

Hedge Funds and Financial Services

NYC's financial ecosystem runs through Equinix NY4 in Secaucus. We know every provider in that ecosystem, the latency benchmarks, the compliance requirements, and the pricing that serious financial firms actually pay, not list price.

Healthcare and Life Sciences

Where compliance isn't optional. HIPAA certification, BAA agreements, SOC 2 Type II. We only recommend facilities that have already done the compliance work so you don't have to. One audit finding in the wrong facility costs more than a decade of colo fees.

Law Firms

Where client confidentiality is everything. Physical control over your hardware. Carrier-neutral connectivity. Facilities that understand the confidentiality requirements of legal data. We know which NYC facilities law firms trust, and why.

Fintech and Startups

Where cloud bills are becoming a crisis. You moved to AWS because it was easy. Now your bill is growing faster than your revenue and your CFO is asking hard questions. We run the cloud vs colo math for your specific situation — free — and show you exactly what moving stable workloads would save.

Media and Entertainment

Carrier-neutral facilities with 100+ networks give you competitive bandwidth pricing that AWS and Azure simply can't match at scale. We know which NYC facilities serve media workloads best and how to negotiate bandwidth terms that grow with you.

Don't see your industry?

If your business runs on infrastructure and you’re based in the NYC metro area, we can help.

The fundamentals are the same regardless of vertical.

Is Your AWS Bill Trying to Tell You Something?

The cloud made sense when you were starting out. For companies with stable predictable workloads — it often doesn’t anymore.

The math has changed. When your AWS or Azure bill crosses $50,000 a month and keeps climbing, the economics of dedicated colocation start looking very different.

Companies moving stable workloads to dedicated colo are saving 30-60% on infrastructure costs.

Not someday. Right now.

Dropbox saved $74 million over two years. 37signals cut their annual infrastructure bill from $3.2 million to under $1 million.

These aren’t hyperscalers with armies of engineers. They’re companies that ran the math honestly and made a rational infrastructure decision. We do that math for NYC mid-market companies every day, for free.

You tell us what you’re spending on cloud. We show you what equivalent dedicated infrastructure would cost in a NYC colocation facility. No obligation. No commitment. Just the numbers.

If the numbers make sense, we help you make the move. If they don’t, we tell you that too — because our value is honest advice not a closed deal.

You Might Be Ready To Repatriate If:

Your monthly cloud spend exceeds $30,000
Your workloads run 24/7 at consistent usage
Your data has compliance or residency requirements
Your egress fees are growing faster than your revenue
Your CFO has started asking about infrastructure costs
You're running AI workloads that need sustained GPU access

You Should Stay On Cloud If:

Your traffic spikes unpredictably by 10x or more
You're pre-revenue or very early stage
Your team has no internal infrastructure experience
You need global distribution across 20+ regions
Your workloads change dramatically month to month

The honest answer isn’t always repatriation. Sometimes staying on cloud is the right call. We’ll tell you which is which — because an advisor who only tells you what you want to hear isn’t an advisor worth having.

Run the numbers on your specific situation — free.

Ready To Find Out What You Should Actually Be Paying?

Most companies we talk to have never had an independent expert look at their infrastructure costs. The conversation takes 20 minutes. The savings can be significant. And it costs you nothing.

Full Assessment

For companies ready to explore their options

Fill out our free assessment form and tell us about your current setup, requirements, and timeline. We’ll come back within 72 hours with a curated shortlist of NYC providers that fit your specific needs — with honest recommendations and current market pricing.

Contract Review

For companies already in colocation

Already have a colo contract? Send it to us. We’ll review it against current market rates and tell you within 24 hours whether you’re paying fair market or above it. The majority of the contracts we review are above market — often significantly.

No sales calls. No spam. No obligation. Just honest information from NYC’s only independent colocation advisor.